Google's 'Chrome for a Cause' Campaign a Great Success
Article by George Norman
On 05 Jan 2011
Back in December Mountain View Based search engine giant Google was asking you to use its Chrome web browser and surf the web for a good cause. It was a campaign that went something like this: the more tabs you opened, the more Google would donate (you had to get the Chrome for a cause extension or Chrome with the extension built in first). Google announced it would donate up to 1$ million to charity, but only if you surfed the web and opened as many tabs as possible.

10 tabs were the equivalent of 1 tree planted or 1 book published and donated. 25 tabs were the equivalent of 1 vaccination treatment provided to someone in need. 100 tabs are the equivalent of 1 square foot of shelter built for those without shelter. 200 tabs are the equivalent of all the clean water a person needs for an entire year.

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At the end of the day you got to choose where Google’s money would go by picking one of 5 worthy causes. The following 5 worthy causes:

The Nature Conservancy – conservation organization that protects ecologically important lands and waters.
charity: water – a non-profit organization that offers clean, safe drinking water to people in developing countries.
Doctors without Borders – international medical humanitarian organization that provides emergency aid in about 70 countries around the world.
Un Techo mi Pais – organization that wants to improve the quality of life of impoverished families through the construction of transitional housing.
Room to Read – organization that wants to transform the lives of children in developing countries by focusing on literacy and gender equality in education.

The campaign, which ran until the 19th of December, turned out to be a big success. A grand total of 60,599,541 tabs were raised. Google donated $1 million to charity, amount that was broken down as follows:
  • $245,278 for planting trees in the Atlantic Forest, an endangered tropical forest.
  • $232,791 for clean water to communities in developing nations.
  • $112,078 for building shelter for impoverished families in Latin America.
  • $267,336 for administering vaccinations against meningitis in Africa.
  • $142,518 for publishing books for schools and libraries across Asia and Africa.





Tags: Google, Chrome for a Cause
About the author: George Norman
George is a news editor.
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