Google Touts Google Apps with Going Google Campaign
Article by George Norman
On 04 Aug 2009
This entire month, people in New York, Boston, Chicago and San Francisco will be greeted with a new billboard ad campaign touting Google Apps, the Mountain View-based company’s alternative to Microsoft Exchange and Lotus Notes. It would seem that Google wants to capitalize on the fact that IT managers get stuck in traffic on their daily drive to work – capitalize as in let them know that Google Apps is something that they should implement in their enterprise environment.

The simple truth of the matter is that since Google Apps was rolled out, its user base has been increasing steadily. Right now Google Apps can proudly say that it has more than 1.75 million customers. That may sound like a large number, but it fails to impress when put side by side with what the competition has to offer (mainly Microsoft with Exchange and IBM with Lotus Notes). For that reason Google decided to spread the word about Google Apps via the “Going Google” ad campaign.


“Here at Google, we have a term for the moment a company realizes there's a better way and goes for it: "going Google." Over 1.75 million businesses, schools and organizations have gone Google — including Motorola, University of Notre Dame, the Mercy Corps and many more — and each day, 3,000 more organizations join them. We want every organization to understand the benefits of going Google, so today we're telling the story in a new way. We're kicking off a series of outdoor billboards in four cities — Boston, Chicago, New York and San Francisco — that will change every weekday for the next four weeks. The billboards tell the story of an anonymous IT manager who gets so fed up with the typical IT status quo that his company eventually — you guessed it — goes Google,” explained Google Creative Lab Managing Director, Andy Berndt.

Additional info on why you should switch to Google Apps is available on the appsatwork site.
A video presenting the Going Google billboards is available on YouTube here.

Here’s a kicker for you: the billboards, with their plain format can be easily photoshopped, for amusement reasons of course. Just check out Blogoscoped to see how a billboard touting Google Apps can put a big grin on your face (I personally like Day #9).

Tags: Google, Google Apps, Going Google
About the author: George Norman
George is a news editor.
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