Google Enters the Flight Travel Industry with ITA Acquisition
Article by George Norman
On 06 Jul 2010
ITA Software is well known for coming up with technically advanced solutions for organizing flight information. When it was founded back in ’96 by a team of MIT computer scientists, no one knew that ITA Software’s innovative algorithms and deep airline industry expertise will be a catalyst for change in the online travel industry. Currently ITA Software’s customizable flight data organization tool is used by airlines and online travel agencies all over the world.

ITA Software is now known for one more thing: it has been acquired by Mountain View-based search engine giant Google. The two companies announced that they signed a definitive agreement and that the acquisition will definitely go through. As part of this agreement Google will pay $700 million in cashfor flight information software company ITA Software.


The acquisition of ITA Software marks Google’s entrance into the flight travel market. As Google explained in a press release, this deal will allow it to “pursue the creation of new flight search tools that will enable users to find better flight information more easily on the Internet.”

Chairman and CEO of Google, Erich Schmidt commented on the occasion: “ITA's very talented team has created an impressive product to organize flight information. Their technology opens exciting possibilities for us to create new ways for users to more easily find flight information online, and we're looking forward to welcoming them to Google.”

CEO & President of ITA Software, Jeremy Wertheimer had this to comment on the acquisition: “It is a privilege to work with a most skilled and dedicated team to build innovative technologies that people use every day. We are all looking forward to continuing and expanding our efforts as part of Google.”

If you would like to find out more about the ITA Software acquisition, Google has set up a special webpage here.

Tags: Google, ITA Software
About the author: George Norman
George is a news editor.
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Google Enters the Flight Travel Industry with ITA Acquisition
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