Article by George Norman

On 09 Nov 2009

Halloween has gone by in a flicker and Christmas is just around the corner. This means it is time to start searching for that perfect Christmas gift. But finding merchandise online is not always that easy and Mountain View-based search engine giant Google is well aware of it. So what does the company have in mind? Nothing less than to make e-commerce searching as easy as using google.com. How does Google want to achieve this? By launching a new enterprise product called Google Commerce Search.

If an internet user visits an e-commerce webpage, that user expects to easily and seamlessly find what he’s looking for. The site has just 8 seconds to convince the internet user to hang around – that’s how much it takes an internet user on average to decide if he likes a webpage well enough to hang around. Google Commerce Search is a tool that, Google says, will turn visitors to buyers.


“Google Commerce Search is hosted by and uses Google search technology to make online retail searching both fast and customizable — visitors to your online store can sort by category, price, brand or any other attribute. E-store administrators can highlight special products or connect related ones so searching is easier for their customers. Google Commerce Search includes a built-in spellchecker and synonyms so if visitors can't remember exactly how to spell the particular toy or perfume or anything else they're hunting for, Google Commerce Search will make some suggestions,” explained Alex Dovlecel and Nicholas Weininger, Engineers, Google Commerce Search.

Here are some Google Commerce Search highlights:
- Incredibly fast and accurate search results
- E-commerce-specific search features such as parametric search, sorting, spell checker, stemming, and synonym suggestions
- Seamless deployment and scaling. Since Google Commerce Search is cloud-based, online retailers can implement it with ease, can scale it for seasonal peaks/valleys, and they don’t have to worry about maintenance.
- Integrates with Google Analytics, Google Product Search and other Google tools.

“We're excited to bring Google Commerce Search to market in time for the holidays,” commented Dave Girouard, President, Google Enterprise. “To date the technology powering retail website stores has not kept pace with innovation in search. Google Commerce Search will help customers find accurate results extremely fast, to the benefit of retailers and customers alike.”

If you would like to get started with Google Commerce Search, please click here.
Or you can view this video and see what Google Commerce Search has to offer.



Tags: Google, Search, Google Commerce Search, Online retail, E-Commerce

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