Google Advisor: Google's New Site Helps With Financial Decisions
Article by George Norman
On 26 May 2011
As we all know, Google’s search engine is a handy and convenient way to search for, well, anything., including financial advice. To make searching for financial advice even easier, the Mountain View-based search engine giant has recently announced the launch of a new site meant to help you make financial decisions. Called Google Advisor, the site will help you with financial decisions such as finding the right credit card or better understanding the impact of paying an extra point on your mortgage.

“Financial decisions may be some of the most difficult decisions we face—whether it’s finding the right credit card or understanding the impact of paying an extra point on a mortgage. And these days, it seems like we have more financial options than ever,” commented Google Advisor Product Manager, Simon Arscott.


Google Advisor is a new site, but the technology behind it isn’t exactly new. People keeping track of these things will remember that it was back in 2009 when Google started to test a mortgage comparison tool. Over time Google added several other financial products, like credit cards, certificates of deposits (CDs), checking, and savings accounts.

The new Google Advisor site is a collection of all of Google’s financial tools. It is a site that allows you to find relevant financial products from many providers and compare them side-by-side. Providers from the US that is; for the time being Google Advisor is available in the US alone.

“With Google Advisor, you enter information about what you’re looking for in a mortgage, credit card, CD, or checking and savings account. We show you a list of the offers that match your criteria, along with rates and contact information. Google Advisor is designed especially to help you make these difficult financial decisions easily,” commented Google Advisor Product Manager, Simon Arscott.

If you would like to get started with the new Google Advisor site, go to
Before you do that you can check out a video presentation of Google Advisor on YouTube here.

Tags: Google, Google Advisor
About the author: George Norman
George is a news editor.
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