Quick question: who do you think is more influential, a celebrity or someone who posts videos on YouTube? No, the answer is not a celebrity, not when we talk about millennials.

Actors, singers, sports stars and other types of celebrities don’t have that much influence on millenials. Millenials don’t spend hours on end in front of the TV, they spend lots of time watching online videos. That, along with the reasons listed below, is why YouTube creators have more sway on them than celebrities.



Via Think with Google.