Facebook Personalizes Your Scribd Experience
Article by George Norman
On 28 Sep 2010
Hugely popular social networking site Facebook has a new instant personalization partner – a 5th instant personalization partner to be more precise. The partner I am talking about is social reading and publishing site Scribd. When you visit Scribd.com, you are greeted with the following message:

“We’re using Facebook to give you reading recommendations based on what your friends are sharing and the things you like. In the future you can access your account using your Facebook login and password.” Check out the image below (I blurred out the personally identifiable parts).


Now that Scribd uses instant personalization, when you visit the site you will see personalized reading recommendations based on the things your Facebook friends are sharing, the things you liked on Facebook, and based on your personal interests. It also means that you can easily share items you like. Simply click the Like button and share something that you enjoy.

People share more than 55,000 items on Scribd every day, including teachers disseminating class materials, authors publishing books, friends exchanging recipes and hobbyists discovering antique manuals. Now you and your friends can take your Facebook experience to Scribd to read and share documents together," commented Fran Larkin, Facebook Platform product marketing manager.

Here is what you will see on the Facebook-personalized version of Scribd:
- Things your friends are sharing, discussing and publishing
- Recommendations based on your likes and interests.

To better put things in perspective, check out the image below:

Please note that for the instant personalization experience, Facebook and Scribd only use the information you publicly shared.

As mentioned above, Scribd is Facebook’s 5th instant personalization partner. Here are the other 4:
  1. Docs.com - based on Microsoft Office 2010, Docs.com allows users to create, edit, and share Office documents with all their Facebook friends or with the world.
  2. Pandora - the personalized internet radio service that helps you find new music based on your old and current favorites.
  3. Yelp – the social networking, user review, and local search web site.
  4. Rotten Tomatoes - film review aggregator Rotten Tomatoes became the 4th instant personalization partner about two weeks ago (read more about it here).

Tags: Facebook, Scribd, Instant Personalization
About the author: George Norman
George is a news editor.
You can follow him on Google+, Facebook or Twitter

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