Facebook Personalizes Your Rotten Tomatoes Experience
Article by George Norman
On 20 Sep 2010
Chances are that you are familiar with the hugely popular social networking site Facebook. Chances are that you are also familiar with film review aggregator Rotten Tomatoes. Here is something that you may not be familiar with – news broke out that Rotten Tomatoes is now Facebook’s fourth Instant Personalization partner.

What does this mean? It means that Facebook will personalize your Rotten Tomatoes experience. When you visit Rotten Tomatoes, you will see the movie reviews more relevant to you – you will see them without having to register with Rotten Tomatoes, filling out a profile, or searching for friends. There is one little requirement that you have to comply with: you have to be signed into your Facebook account.


“If you're already logged into Facebook, Rotten Tomatoes will now be personalized the moment you arrive. Through instant personalization, you'll see your friends' reviews prominently, as well as the movies they've recently liked or want to see, and recommendations based on the movies you've liked or reviewed from across the web. Next time you're trying to decide on a movie to watch, you'll be able to see what the professional critics and your friends say all in one place,” explained Facebook Platform Product Manager, Austin Haugen.

Here is what you will see on the Facebook-personalized version of Rotten Tomatoes:
- The top movies your friends are enjoying.
- Rotten Tomatoes recommendations based on your likes and ratings.
- Likes, ratings, and comments your friends posted on Facebook.

To better put things in perspective, check out the image below:

Please note that for the instant personalization experience, Facebook and Rotten Tomatoes only use the information you publicly shared.

Facebook’s other 3 Instant Personalization partners are:
  1. Docs.com - based on Microsoft Office 2010, Docs.com allows users to create, edit, and share Office documents with all their Facebook friends or with the world.
  2. Pandora - the personalized internet radio service that helps you find new music based on your old and current favorites.
  3. Yelp – the social networking, user review, and local search web site.

If you would like to learn more about Instant Personalization, please click here.

Tags: Facebook, Rotten Tomatoes, Instant Personalization
About the author: George Norman
George is a news editor.
You can follow him on Google+, Facebook or Twitter

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