Article by George Norman

On 19 Jun 2009

Earlier this week Yahoo! announced at the CommunicAsia 2009 event that it has made its Yahoo! Mobile Experience available in 9 new countries, meaning that Yahoo! Mobile is now available in a total of 17 countries spreading across Europe, Asia and America. On top of that Yahoo! also announced that it is expanding the Yahoo! Mobile experience to 100 more devices worldwide.

Senior Vice President with Yahoo! Mobile, David Ko, comments: “We're thrilled with the consumer adoption of Yahoo! as a starting point to the Internet experience on mobile devices. With products like the new Yahoo! Mobile, we're invigorating the mobile industry and creating consumer demand for compelling Internet services across a variety of mobile platforms. We're delivering engaging and customizable user experiences for consumers around the globe, ultimately putting them in control of their mobile lives.”


As a little side note, enhancing and expanding the Yahoo! Mobile Experience is not exactly something we were not expecting. Yahoo! did mention last month that it is giving up on its Yahoo! Mobile smartphone app in order to focus on the at the time newly-launched Yahoo! Mobile Experience and on the Yahoo! Messenger for iPhone (details here).

Speaking of the Apple developed smartphone, Yahoo! has announced that with the launch of the iPhone OS 3.0 and its long list of new feature, the development team behind Yahoo! Messenger for iPhone will focus on taking advantage of the functionality provided by the newly released operating system. To put it bluntly, the development team will soon add Push Notification to Yahoo! Messenger for iPhone.

Product Manager with Yahoo! Messenger, Sarah Bacon, explains: “One of the exciting new features [the iPhone OS 3.0] will bring to the iPhone is push notifications, or the ability for an app to alert you of something even if you’re not running it (similar to how the Mail app on the iPhone alerts you now to new messages). For Yahoo! Messenger for iPhone, this means you’ll get notified when a new IM message arrives, even if you aren’t actually running the app. Our new version with push notifications is not ready yet, but we wanted to let you know that we are working on it and hope to have it out soon.”



Tags: Yahoo!, Yahoo! Mobile Experience, Yahoo! Messenger for iPhone, iPhone OS 3.0, Push Notification

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