Article by George Norman

On 16 Jul 2009

Bing, the search engine that Microsoft developed as a replacement for Live Search, the search engine that the Redmond-based software developer wants you to think of as a decision engine, has been around for more than a month now. And to mark this one month anniversary, Microsoft did two things: it thanked all the Bing users out there, and it touted the decision engine’s success.

“After just over one month in market, we wanted to take the opportunity to THANK YOU for all your feedback and support of Bing and provide an update on our early results. We’ve been really pleased to hear so much positive feedback, and we appreciate all you who’ve taken the time to pass along your ideas on how we can continue to improve,” said Yusuf Mehdi, Senior Vice President, Online Audience Business Group.


Yusuf Mehdi then goes on to say that ever since Bing has been up and running, the interest in the Microsoft developed search engine has been constantly increasing. For the month of June, the number of unique visitors to Bing.com has increased by 8%. The company also ran some polls which revealed that the number of people that would recommend Bing to users has doubled in the first month of Bing’s existence.

Here is how much Bing has grown, in brief:
- Unique visitors to Bing.com up 8%.
- Bing Shopping saw a 3x increase in site visits and a 5.42% increase in Bing Cashback transactions.
- Bing Travel saw a 90% traffic increase.

One of the things that makes Bing so popular is the fact that it indexes Twitter. According to Microsoft, the reason why it started to index Twitter is to provide realtime search and immediacy of data to the user. In accordance to this goal, Microsoft has teamed up with Federated Media and Twitter to bring you BingTweets.

“[BingTweets] fuses Bing search results and real time content from Twitter in an interesting new interface. BingTweets pulls in trends from Twitter and filters into categories such as “Popular Now,” “People,” “Places” and “Products” enabling easier navigation of the ever changing trends on the Web. You can also fire off a search on any topic of your choosing to see the related search results from Bing and Twitter discussion,” explained Bing Director, Whitney Burk.

If you want to get started with BingTweets, just click here.



Tags: Microsoft, Bing, Decision Engine, Twitter, BingTweets

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