Avira and Ruflotse Enter Partnership
Article by George Norman
On 29 Apr 2011
Avira, company that offers home and business security software solutions and is best known for its free antivirus product, and Ruflotse, online privacy and reputation protection provider, have announced that they entered a partnership with the aim of promoting safe and carefree internet and Facebook usage.

As part of the aforementioned partnership, Avira customers can get a 30-day free trial of Ruflotse’s Protect Plus online reputation protection services (this offer expires on April 30th). Also as part of the aforementioned partnership, Avira customers can get a 25% discount for Ruflotse’s services.


If you are not familiar with Ruflotse Protect Plus, here is a brief explanation of what it is and what it can do. It is a tool you can use to monitor your name and the name of your children and see what the web has to say about your name or your children’s names. Ruflotse Protect Plus also monitors Facebook and informs you if a new photo of your appears on the social networking site; it also informs you of new comments and posts that are related to you.

And now, some comments from Avira and Ruflotse representatives.

Director of Consumer Business at Avira GmbH, Thorsten Bruchhäuser:
“Thanks to this partnership with Ruflotse, we are promoting free and safe use of the Web that goes beyond standard virus protection and also covers personal data on the Internet and Facebook. According to the German Association for Information Technology, Telecommunications and New Media (Bitkom), 72% of all Germans are online and three-quarters of them are members of social networks, with 16 million alone active on Facebook, Protecting personal data on the Internet will assume a similarly high priority in the coming years as is currently the case with anti-virus software. We are pleased to be working with Ruftlotse to raise the security level for Internet users a few more notches.”

Founder and CEO of myON-ID Media, the operator of Ruflotse, Mario Grobholz:
“The demand for Internet security has reached a new stage in its evolution. Until now, protection has mainly involved computers, laptops, networks, and Internet surfing. Since so many of us are now making our most personal data available on the Internet, standard antivirus protection is no longer sufficient. With the onset of social media sites, we have more to protect than just our computers, we have our privacy and our reputation to think about, namely our identity on the Internet, especially on Facebook. This is precisely where Ruflotse steps in.”

Tags: Avira, Security, Ruflotse
About the author: George Norman
George is a news editor.
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