Avira and ID Watchdog Enter Agreement

Article by George Norman (Cybersecurity Editor)

on 05 Aug 2011

Avira, company that offers home and business security software solutions and is best known for its free antivirus product, and ID Watchdog Inc, provider of identity monitoring and preservation tools, announced earlier this week that they entered an agreement and that as part of this agreement ID Watchdog’s identity monitoring and preservation tools will be integrated into and distributed with Avira’s security products.

The ones who stand to benefit from this agreement are the customers, and more to the point Avira customers who will will have access to free tools that routinely monitor their credit report. “Protecting one’s identity online is the next frontier in personal security,” said Travis Witteveen, COO Markets & Operations at Avira GmbH. “As a pioneer in the professional and private security field it is important that we remain one-step ahead of those perpetrating crime and this partnership helps us do just that.”

According to a study conducted by Avira, the number of respondents who claimed there is no negative info about them on the web is just about equal to the number of respondents who don’t know if negative or damaging info about them is floating around on the internet. ID Watchdog wants to help users keep track of their online reputation. And with that aim in mind it is seeking to enter agreements with industry leading companies in the personal security space that are looking to combat this problem by adding new services and features to their existing software products.

ID Watchdog CEO Michael Greene explained that “over the past few months, we have partnered with several companies to deliver new services to consumers that will help with defending online identity.” He added that “the partnership with Avira is another clear endorsement of our vision that the first line of defense in identity theft is information. We will continue to execute against this vision to expand the services and offerings in personal security to help consumers play a more active role in preserving their online identities.”


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