Avira Says Goodbye to Notifier Ads, Offers Completely Ad-Free Experience
Article by George Norman
On 30 Sep 2013
The free antivirus application completely says goodbye to ads. Not like in the past, when you had to install a toolbar to avoid pop-up ads.

Avira Free Antivirus will no longer display Notifier ads, the large popups that showed up once a day and tried to get you to buy stuff. Starting with the 1st of October, Avira Free Antivirus will provide an ad-free experience.


There’s always a catch when you get software applications for free. Most times, you will be presented with ads. You get to use the software for free, but you have to put up with some ads. It’s not that bad, but it is annoying. Well, security company Avira does not want to annoy you anymore. The company’s Avira Free Antivirus product will no longer show you any ads.

This process started back in 2012. People keeping track of these things will remember Avira’s announcement from September 2012 that went something like this: Avira Free Antivirus 2013 will not displays any pop-up ads if you install the Avira SearchFree toolbar.

The toolbar has a couple of interesting features to offer: it blocks companies from tracking your web activities and it rates the security of websites in your search results. Useful as it may be, it’s still a toolbar - an extra piece of software that most people don’t want. By not choosing to install the toolbar you continued to get pop-up ads. Once a day a “Notifier” ad would be displayed, inviting you to purchase something. That’s something that annoyed lots of users.

It also annoyed Avira itself:
“We also never liked it. We used it because we wanted to finance the Free Antivirus so that we continue to be able to offer free good quality security to the millions of users that are counting on it. But, soon we realized that despite the fact that it paid for a small percentage of the costs, it pushed away exactly the users for which we were striving to make the updates more frequent.”

So Avira decided to remove ads altogether. Starting with the 1st of October 2013, Avira Free Antivirus will not displays any ads. None!

You can download Avira Free Antivirus straight from FindMySoft.
You can learn more about the security solution on its official website.

Tags: Avira, Avira Free Antivirus, Security, Microsoft, Windows, ads
About the author: George Norman
George is a news editor.
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