Apple's Matching Gift Program Raised Millions for Charity Already
Article by George Norman
On 11 Nov 2011
Shortly after the late Steve Jobs left Apple and former Chief Operations Officer (COO) Tim Cook took over as the company’s Chief Executive Officer (CEO), Apple introduced a Matching Gift Program meant to raise money for charity. If you already know about the program, I will just skip the introduction and move on to the actual news.

The news is that since its launch in September, Apple’s recently introduced Matching Gift Program has already raised millions of dollars for charity. And more to the point, it raised a grand total of $2.6 million in a time span of about seven weeks. That’s a lot of money that will do a lot of good. And since the program is not over, more money will be spent on charitable causes.

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Let’s get back to the introduction now, shall we? The abovementioned Tim Cook introduced Apple’s Matching Gift Program back in September, at the start of the month. The program launched on the 15th of September. Here’s a quick and to the point explanation on how it works: when Apple employees make a donation to a non-profit organization, Apple will match that donation (up to $10K per year).

For now the program is available to full-time Apple employees in the US only. In the future the program will be expanded to other parts of the world, Apple CEO Tim Cook explained.

Here’s the email Tim Cook sent out to Apple employees back in September, email that introduces the Matching Gift Program:

Team:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.

Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we’ll expand it to other parts of the world over time.

Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.

If you’d like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.




Tags: Apple, Steve Jobs, Tim Cook, Charity
About the author: George Norman
George is a news editor.
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Apple's Matching Gift Program Raised Millions for Charity Already
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