Apple's Gift for After the Holidays: the Mac App Store

Article by George Norman (Cybersecurity Editor)

on 20 Dec 2010

I am betting you will be pretty busy for the next couple of weeks. This week you will be shopping and getting ready for Christmas; next week you will be busy preparing for New Year’s Eve. What about after New Year’s Eve? What will you do to keep busy fresh into the New Year?

You could check out Apple’s latest offering, the Mac App Store. The Cupertino-based software developer announced that the Mac App Store is on track to be launched on the 6th of January, 2011. Guess this is Apple’s gift for after the holidays.

The Mac App Store will be rolled out in 90 countries; Mac OS X Snow Leopard users will be able to get it via Software Update.

Just like the App Store for iPhone, iPod Touch and iPad, the Mac App Store will allow you to browse paid and free apps; these apps are sorted in categories like Education, Games, Graphics & Design, Lifestyle, Productivity and Utilities. If you find an app that seems interesting, you can view customer ratings and reviews. If you don’t know what app to check out, you can find out what’s hot or view staff favorites.

Once you’ve made your choice you can easily purchase, download and install apps. The apps, which will be updated via the Mac App Store, can be run on all of your personal Macs.

If the resounding success of the App Store is anything to go by, the launch of the Mac App Store is a great opportunity for app developers. If they have a free app, Apple will not charge them anything; devs will not have to pay hosting, marketing or credit card fees. If they have a paid app, Apple will get 30% of the sales revenues while they get to keep 70%.


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