Apple Supports Fight Against AIDS, Announces World AIDS Day 2014 Campaign
Article by George Norman
On 24 Nov 2014
World AIDS Day is held each year on the 1st of December. For World AIDS Day 2014, Apple will donate a portion of holiday sales to the Global Fund to fight AIDS. A portion of every sale from Apple’s retail and online stores will go towards supporting the fight against AIDS.

That’s not all! Apple and leading app developers put together a special section on the App Store, section called Apps for (RED), section that is home to 25 apps that offer exclusive new content. All proceeds from Apps for (RED) will go directly to the Global Fund to fight AIDS.

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“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

December 1st – World AIDS Day

In honor of World Aids Day 2014, on the 1st of December, all products sold by Apple will support (RED), the organization that aims to raise awareness and funds to help eliminate HIV/AIDS in Africa. A portion of every sale from Apple’s retail and online stores will go towards supporting (RED) and the fight against AIDS.

November 24th through December 7th – Apps for (RED)

25 apps that come with exclusive new content are available in a special section of the App Store, section called Apps for (RED). Purchase an app from Apps for (RED) or make an exclusive in-app purchase and the money will go to the Global Fund to fight AIDS.

November 28th – (PRODUCT)RED iTunes Gift Card

US customers who purchase select Apple products on Friday, November 28, 2014, will get a special edition (RED) iTunes gift card. A percentage of each gift card will be donated to the Global Fund to fight AIDS.

“Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn't be prouder to work with them.”

To learn more about Apple’s World AIDS Day 2014 campaign, follow this link.




Tags: Apple, (RED), World AIDS Day, campaign, App Store, Apps for (RED)
About the author: George Norman
George is a news editor.
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