Apple Continues the 'Shot on iPhone' Offensive with 4 New Videos

Article by George Norman (Cybersecurity Editor)

on 20 Jul 2016

Remember the 8 Shot on iPhone videos that Apple released little over a month ago? If you don’t, go check them out.

Apple recently released 4 more videos as part of the Shot on iPhone campaign. You can watch them right here. Just scroll down a little bit.

1. Shot on iPhone by Linda H.

A slow motion clip of a chipmunk trying to fit an entire shelled peanut into its mouth.



It’s probably visiting its grandparents and you know how grandmas are. No matter what you say, how many times you say no, you just have to eat something. You have to!


2. Shot on iPhone by Tim W.

A close-up video of an ant carrying a seed pod, with the background music saying that "it’s gonna take a bit of work, oh oh work."



I’m sorry, but when I see sand, I don’t think about work, I think about going on vacation, about having fun at the beach and enjoying some well-deserved time off.


3. Shot on iPhone by Robert S.

A fast-paced video of someone ziplining across Bregenz, Austria (according to MacRumors).



Slow down, you’re going too fast and your Pokémon Go eggs won’t hatch. Also, I think I spotted a Fearow flying by.


4. Shot on iPhone by Marc Z.

Another slow motion clip, just that this time it stars a young woman with her hair flowing in the wind.



I know the true reason why this girl is so happy. She ordered the sleek new Xbox One S, Microsoft’s most advanced Xbox ever. That’s definitely why she’s so happy, right?


About Shot on iPhone

Shortly after the introduction of the iPhone 6 and its 8MP iSight camera, Apple launched the "Shot on iPhone" campaign, with the aim of showcasing the iPhone’s photographic potential.

Instead of professionals, Apple uses regular iPhone users to create content for the campaign – interesting content that isn’t retouched or professionally edited. Said content was featured online, on TV, in photo books, and on massive billboards around the world.

Speaking about billboards, Apple recently introduced new advertising imagery and billboards that focus on colors – bright colors.


In related news...

The iPhone’s camera has changed significantly over the years. This infographic shows just how much it changed, starting from the original iPhone and going all the way up to the iPhone 6S and 6S Plus.

You can do amazing things with the iPhone 6S and its camera. Everything you shoot with it looks amazing, even if you shoot someone cutting onions.





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