AdGrok to Shut Down After Twitter Acquired Its Team
Article by George Norman
On 02 Jun 2011
AdGrok, and I’m saying this to make sure that everyone is on board, is a Google AdWords Certified Partner to whom Google granted preferred API access. AdGrok is the company behind an AdWords keyword tool that makes it a lot easier to get started with Google AdWords. To get a better idea of what AdGrok is all about, just check out this YouTube video.

There was a rumor going on that claims Twitter plans on acquiring AdGrok. That rumor came true when AdGrok itself confirmed it. Turns out that Twitter acquired most of the AdGrok team and consequently AdGrok will have to shut down. “Can’t AdGrok go on?” you may ask. No, and here’s why.

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The AdGrok team was made up of three people: Antonio Garcia-Martinez, Matthew McEachen, and Argyris Zymnis. When I say that Twitter acquired most of the AdGrok team, I mean that Matthew McEachen and Argyris Zymnis joined Twitter and will work full-time for Twitter’s revenue engineering team. What about Antonio Garcia-Martinez? Well, he went and joined Facebook’s team. So with no one on the AdGrok team, AdGrok will shut down.

“When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn’t pass up. The fact that the Twitter team is both smart and user-focused only made our decision easier,” said Matthew McEachen and Argyris Zymnis.

AdGrok is no longer accepting new customers and ceased charging existing customers. On June 30th it will shut down its servers, unlink all customers from the AdGrok Google accounts, and securely delete its databases. “Please note that performance data and campaign structures from the campaigns you have run through AdGrok will not be affected by the shutdown of our servers; this information will continue to be accessible through your Google AdWords and Google Analytics accounts,” added the former AdGrok team.



Tags: Twitter, AdGrok, Acquisition
About the author: George Norman
George is a news editor.
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