AdGrok to Shut Down After Twitter Acquired Its Team
Article by George Norman
On 02 Jun 2011
AdGrok, and I’m saying this to make sure that everyone is on board, is a Google AdWords Certified Partner to whom Google granted preferred API access. AdGrok is the company behind an AdWords keyword tool that makes it a lot easier to get started with Google AdWords. To get a better idea of what AdGrok is all about, just check out this YouTube video.

There was a rumor going on that claims Twitter plans on acquiring AdGrok. That rumor came true when AdGrok itself confirmed it. Turns out that Twitter acquired most of the AdGrok team and consequently AdGrok will have to shut down. “Can’t AdGrok go on?” you may ask. No, and here’s why.

Sponsored Links

The AdGrok team was made up of three people: Antonio Garcia-Martinez, Matthew McEachen, and Argyris Zymnis. When I say that Twitter acquired most of the AdGrok team, I mean that Matthew McEachen and Argyris Zymnis joined Twitter and will work full-time for Twitter’s revenue engineering team. What about Antonio Garcia-Martinez? Well, he went and joined Facebook’s team. So with no one on the AdGrok team, AdGrok will shut down.

“When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn’t pass up. The fact that the Twitter team is both smart and user-focused only made our decision easier,” said Matthew McEachen and Argyris Zymnis.

AdGrok is no longer accepting new customers and ceased charging existing customers. On June 30th it will shut down its servers, unlink all customers from the AdGrok Google accounts, and securely delete its databases. “Please note that performance data and campaign structures from the campaigns you have run through AdGrok will not be affected by the shutdown of our servers; this information will continue to be accessible through your Google AdWords and Google Analytics accounts,” added the former AdGrok team.



Tags: Twitter, AdGrok, Acquisition
About the author: George Norman
George is a news editor.
You can follow him on Google+, Facebook or Twitter

I Hope you LIKE this blog post! Thank you!
What do YOU have to say about this
blog comments powered by Disqus
Popular News
By George Norman on 29 Apr 2016
Your productivity goes out the window and your interest in reading serious news about serious topics drastically diminishes, the closer we get to the end of the week.
By George Norman on 28 Apr 2016
Google introduced a new, machine translation service called Google Translate precisely 10 years ago, on April 28, 2006. Few used it back then. It's grown in popularity since then - a lot!
Related News
By George Norman on 09 Nov 2015
It doesn’t matter if you’re a regular Joe or a super famous singer. Drinking and tweeting don’t go well together. Adele's history with drunken tweets got her banned from...
By George Norman on 21 Mar 2016
Twitter is celebrating its 10th anniversary today. To mark this joyous occasion, I thought it a good idea to highlight 10 interesting facts about it.
By George Norman on 13 Jan 2016
You know who Tim Cook is and you surely know who Mark Zuckerberg is. but do you know what they do in the morning? This infographic shows what some of the most inspirational people of our times do...
By George Norman on 19 Jan 2016
You know Periscope as the mobile app that lets you broadcast live videos and watch videos broadcast by others. What else do you know about it? Did you know it wasn’t always called Periscope or that...
Sponsored Links
Hot Software Updates
Top Downloads
Become A Fan!
Link To Us!
AdGrok to Shut Down After Twitter Acquired Its Team
HTML Linking Code