3 New Get a Mac Ads: No Viruses, No Crashing, No Headaches
Article by George Norman
On 13 May 2009
Since Microsoft threw its latest ad punch at Apple not too long ago with the latest Laptop Hunters ad that features Sheila, who is quite disappointed that her $2000 budget gets her a Mac with only 2GB of RAM, and with the Zune Pass is cheaper than iTunes ad, it was only fair that Apple responded. And that is precisely what the Cupertino-based company did: it launched three new Get a Mac ads, which you can watch here, that I have to say cracked me up.

In the Get a Mac: Elimination ad (YouTube link) we are introduced to Megan. She wants to get a PC and so she starts telling PC what she would like her new system to do: when she says she wants something with a wide screen, several PCs are removed from the lineup; when she says she wants a fast processor, even less PCs are left in the lineup; but when she says she wants a PC that that works without crashing, or viruses or a ton of headaches, all PCs go away and she is left with the Mac.


The other two Get a Mac ads are Customer Care, in which we are presented with the difference between Mac Genius and Microsoft’s Customer Care (of course, Mac Genius is incredibly helpful, while Customer Care is a tremendous headache), and PC Choice Chat. In the latter, PC Choice Chat, PC takes calls from various people that want to pick the best PC for them, but PC cannot provide any answer when asked to recommend a PC that provides proper virus protection, and Customer Care that is as trouble-free as Mac Genius.

To my mind, the clear-cut winner, at least when it comes to ads, is Apple. I get it Microsoft, your PCs are cheap, but your ads are not funny. And I know that ads are not supposed to be truthful, but I have a lot of an easier time arguing why the claims in your ads are not true as opposed to Apple’s.

Other Get a MAc ads available here and here.

Tags: Apple, Get A Mac, Microsoft, Laptop Hunters
About the author: George Norman
George is a news editor.
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