Should you get a PC or a Mac? Are you better off with an ultra-portable MacBook or an ultra-thin HP Spectre? Should your first smartphone be an iPhone or an Android? And for that matter, should it be a cheap Android or a powerful flagship? Should you get this software popular application, or this lesser-known but very interesting alternative?

We have to make decisions every day. And every time we do, we are influenced by multiple factors, including a whole bunch of cognitive biases. The infographic featured below presents the 10 most common cognitive biases that influence your decision making process.


Via Towergate Insurance.